Last Call – Farewell from Abrash Gallerie

Dear Friends & Customers,

My entire experience at Abrash Gallerie has been wonderful and delightful, but I have come to a hard decision to end my retail operation. It is time to close Abrash Gallerie with fond memories and successful years.

I would like to say thank you to all of my loyal customers who have supported me throughout my 11 years at the Cedar-Lee location and previously at the Paysage Home location.

During its final days, Abrash Gallerie will be running a sale on all merchandise at significantly discounted prices.

The store hours will be 11 am – 7 pm Monday-Saturday, 1 pm – 5pm Sunday, and by appointment. To get in touch with me, please call the store at 216-320-9300 or my cell at 440-829-9510, or email me at tubagokoglu@gmail.com.

Again, I sincerely appreciate all the support you have given me. Stop by to chat and enjoy a cup of tea.

tubagokogluCheers!
Tuba Gokoglu

Abrash Gallerie launches an Online Store!

Abrash Gallerie is happy to celebrate a decade in business by launching a new online store! Excellence in customer service has always been our pride, and we hope that this new addition will make your shopping experience a bit more convenient.

Creating a home-like environment for our deserving customers is a pleasure. Now, it’s time to bring our gallerie to your lap, or should I say laptop :-) , to save you some time in your hectic life. The online store will make your holiday shopping much easier this year. We are uploading new items and categories continuously, so check back often and expect to be surprised each time.

We are always happy to see smiling faces in our gallerie, and we are committed to making your online experience just as pleasant. Come and join us for our decennial celebration, in person or virtually.  Thank you for visiting us!

Warmest wishes,

Tuba Gokoglu, owner

Memories Of A Village Lady

Browsing through my photo albums the other day, I came across a picture of an old village lady on the beach in Turkey that brought back a memory I wanted to share with you.  It was about two years after opening the doors of Abrash, and I had taken some time off to visit my family in Turkey.  Every time we visit family, we try to gather everyone at a vacation spot so we can all relax and enjoy our time together.

This particular time, we decided to go to Assos, an Aegean-coast seaside retreat about 40 miles south of Troy.  Though I had always heard great things about the town, I had never vacationed in the area.  I was especially excited for this trip, not only because of the beautiful landscape, but also because of the many small villages in the region where woven arts are a crucial part of the economy.

On one of these days, while I was enjoying the peace and serenity under the sun with soothing sounds of the waves, I saw an old village woman carrying a pile of kilims on her back, trying to sell them.  Most tourists ignored her presence.  It was a hot day, so I asked her if she wanted some water after carrying all those heavy kilims from the mountains where she lived.  She put down her pile next to me and started to tell me her story.

This villager’s family was part of a Turkoman tribe who makes these kilims for their homes and to make a living.  Her son was getting married and they needed money for his wedding, but after coming to the beach to sell these pieces for several days, she didn’t have much hope left to raise the money.  I was very saddened by the hardships she told me about.  I asked her to open the pile so I could look at the quality of her work.  I was very impressed by the natural dyes and workmanship.  The more I spoke with her, the more people were intrigued and wanted to join the conversation.

I raved about these kilims to the group, and within half an hour, I had sold all of them for her (even in my bathing suit :-) ).  This woman couldn’t believe that everything had sold.  Not only did she not have to carry them on her back all the way to the village, which was quite far, but she could also afford to buy a bus ticket back instead of trekking back by foot.

Making a small difference in this woman’s life warmed my heart.  Now she could give the money to her son for his wedding.  It’s moments like this when I realize how much I love what I do and why it is that I started this gallery in the first place.  Come in and take a look at some of the kilims we have in store now.  Each of them has a story just as beautiful and touching as this.

Beginnings

It wasn’t long ago that I found my inspiration for starting Abrash. It was a lengthy process that took an unsatisfying job, patient soul-searching and the support of my family (especially my husband and 2 beautiful daughters).  Naturally, my growing passion for oriental rugs had a lot to do with finding this great joy in my life.

It has been approximately 11 years since I left the banking world through a series of systematic “reorganizations” happening after the Y2K crisis.  At the time, I was not the happiest soul to be laid-off from my job/profession.  I didn’t really enjoy what I did, but I hadn’t considered what other possibilities existed for me out there either.  Sometimes we have to experience a struggle to explore and discover new and better options in life: a blessing in disguise.

I always loved the arts but didn’t go to school for it.  I was brought up with the notion that if you become an artist, you would starve.  But what about loving what you do in life?  I guess that is a luxury to many in this universe.

My beginnings in the carpet world started with a visitor who came to Cleveland to give a lecture at the Cleveland Museum of Art.  Her name is Josephine Powell, an American nomad. She is the source of inspiration who widened my horizons and ignited my passion for the woven arts.  During her visit to Cleveland, Josephine was staying with Dede Moore, a kind lady who owned a rug gallery in Shaker Heights.  When Dede offered me to help her in her gallery, I felt consumed by the thrilling opportunity to learn this art form.  I wasn’t getting paid for what I did, but it didn’t matter, I was really enjoying myself in this so-called role as an ‘apprentice’.

Two years passed by, and I felt I needed to continue this journey on my own.  I needed to combine my passion with a viable business idea.  I was actually quite scared to start a venture on my own without any retail experience.  After knocking on every door for available space, I found an existing design store that was interested and proposed to share some of their space.  There, I learned more about what it meant to work in the industry and provide hand-woven oriental rugs to clients for interior decorating purposes.  Another five years passed by and it was time again to move on and be a completely independent entity.   Abrash, my third daughter :-) , was born December 2006 in Cleveland Heights, Ohio.