Beginnings

It wasn’t long ago that I found my inspiration for starting Abrash. It was a lengthy process that took an unsatisfying job, patient soul-searching and the support of my family (especially my husband and 2 beautiful daughters).  Naturally, my growing passion for oriental rugs had a lot to do with finding this great joy in my life.

It has been approximately 11 years since I left the banking world through a series of systematic “reorganizations” happening after the Y2K crisis.  At the time, I was not the happiest soul to be laid-off from my job/profession.  I didn’t really enjoy what I did, but I hadn’t considered what other possibilities existed for me out there either.  Sometimes we have to experience a struggle to explore and discover new and better options in life: a blessing in disguise.

I always loved the arts but didn’t go to school for it.  I was brought up with the notion that if you become an artist, you would starve.  But what about loving what you do in life?  I guess that is a luxury to many in this universe.

My beginnings in the carpet world started with a visitor who came to Cleveland to give a lecture at the Cleveland Museum of Art.  Her name is Josephine Powell, an American nomad. She is the source of inspiration who widened my horizons and ignited my passion for the woven arts.  During her visit to Cleveland, Josephine was staying with Dede Moore, a kind lady who owned a rug gallery in Shaker Heights.  When Dede offered me to help her in her gallery, I felt consumed by the thrilling opportunity to learn this art form.  I wasn’t getting paid for what I did, but it didn’t matter, I was really enjoying myself in this so-called role as an ‘apprentice’.

Two years passed by, and I felt I needed to continue this journey on my own.  I needed to combine my passion with a viable business idea.  I was actually quite scared to start a venture on my own without any retail experience.  After knocking on every door for available space, I found an existing design store that was interested and proposed to share some of their space.  There, I learned more about what it meant to work in the industry and provide hand-woven oriental rugs to clients for interior decorating purposes.  Another five years passed by and it was time again to move on and be a completely independent entity.   Abrash, my third daughter :-) , was born December 2006 in Cleveland Heights, Ohio.

Comments

  1. Holly says:

    Tuba,
    Beautiful website. Congratulations. Hope you have much success.
    Hugs,
    Holly

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